Your Newsletter Should Be Shorter

Way shorter

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Your Newsletter is WAY Too Long

Alarm clock friends situation with hand

When most people think of newsletters, they typically think it needs to take 10+ hours to craft, include 5 or more thoroughly researched sections, and be beefed up with 2,000 words that hits on every single layer imaginable (every single issue).

But you know what I think? People want newsletters that can be consumed in less than 60 seconds.

If you make your newsletter extremely easy to digest, then more people will open it and consume, because they know they won’t need to give you 10 valuable minutes from their lives.

Sure, there are exceptions. There are a few newsletters that I will read time and time again, word for word, regardless of how long they are (like Big Desk Energy, which I highly recommend you subscribe to).

But let’s be real. We all have the same 24 hours in a day, and if you’re anything like me, you get 200 newsletters delivered to your inbox every week.

I simply can’t read them all every time.

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Quit sending emails like a dinosaur.

It’s the year 2024 and all the top newsletters are using beehiiv.

beehiiv was created by the same early Morning Brew employees who scaled their daily email to over 4 million subscribers. And now every newsletter on beehiiv has access to the same tools and winning formula.

So what exactly does beehiiv offer?

  • World-class growth tools like the referral program and recommendation network

  • Monetization via the beehiiv Ad Network and premium subscriptions (i.e. beehiiv helps you get paid)

  • Seamless content creation with a sleek collaborative editor

  • Best-in-class inbox deliverability of 98.7%

  • Oh and it’s the most affordable by a mile…

Take your newsletter to the next level — get started for free.

With beehiiv, you can get started in as little as 30 minutes (really, I just did it live in front of an audience last week).

Goal: 60 seconds per newsletter

By the way, my newsletters are going to be ~200 words moving forward.

The goal is for you to open, consume, and finish in about one minute.

Hopefully you stick around and learn something.

If you haven’t already subscribed, join over 2,000 others now.

Until next time!

Daniel

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